Social media is both an art and a science. Chatter requires human analysis that captures the tone, nuance and feeling that a computer just can’t. However, in order to begin substantiating that analysis, quality metrics… Read More
As McDonald’s lumbers into the new millennium of health-conscious consumers, it’s revamped its images and offerings as an affordable purveyor of what made us happy as kids, and what can help us control our waistlines… Read More
I’m often asked “So…what exactly do you do?” Fair question, since strategic communications often gets lost under the generalized heading of PR. Strategic communications can involved a whole host of things, from brand… Read More
By now, you’ve probably seen the moving ten minute documentary entitled “Caine’s Arcade” by producer Nirvan Mullick (if you haven’t, check it out: http://www.youtube.com/watch?v=faIFNkdq96U). This is one of the best examples of a well-told… Read More
On February 26, Trayvon Martin was shot walking home from buying Skittles and iced tea. The shooter and self-appointed leader of the community watch team, George Zimmerman, shot the 17 year old despite… Read More
Engage: Like all social media communications, Twitter is not a platform for one-way messaging. It’s an online conversation. If someone direct messages you, respond. Give props to someone citing their handle, (i.e., @Colleen24hrco… Read More
Created in 1964, Sharpie is a long-wearing ink marker. Ubiquitous due to its long-standing market presence, availability of seven versions with thirty nine colors and retro design, Sharpie realized that it would have… Read More
Now more than ever, businesses both large and small need to invest in communications tools, products and qualified staff. In between financials and logistics, communications can sometimes get lost in the mix. What… Read More
